Perpustakaan
DESKRIPSI DATA LENGKAP
JudulEFISIENSI PEMASARAN AYAM RAS PEDAGING PADA POLA KEMITRAAN PT. MANDIRI SEJAHTERA DI DESA BALIASE KECAMATAN MARAWOLA KABUPATEN SIGI SULAWESI TENGAH (Studi Kasus)
Nama: SUNARTI
Tahun: 2022
Abstrak
Sunarti (O1216388). Marketing Efficiency of Broilers in Pt. Mandiri Sejahtera in Baliase Village, Marawola District, Sigi Regency, Central Sulawesi (Case Study). (Dr. Ir. Hj. Ritha Rahayu Mahudie, M.Si) Broiler chicken is one type of broiler resulting from crossing various types of chickens that have high meat productivity. With high productivity, this is the main factor for chicken farmers to always cultivate this type of broiler. The method used in this research is a case study method through observation and interviews with the help of questionnaires on broiler breeders at PT. Independent Prosperity. Determination of respondents in marketing institutions is done by using the snowball technique, where with this technique researchers will get information related to traders who are directly involved in marketing broilers from PT. Independent Prosperity. The sample used in this study consisted of 1 respondent PT. Mandiri Sejahtera, 1 wholesaler, 10 retailers and 17 consumers. The location determination is in Baliase Village, Marawola District, Sigi Regency. The results of the analysis show that there are three marketing channels for broilers from PT. Mandiri Sejahtera to consumers, namely marketing channel 1 from PT. Mandiri Sejahtera directly to consumers. The third channel II from PT. Mandiri Sejahtera, retailers and consumers of marketing channel III from PT. Mandiri Sejahtera, wholesalers, retailers and consumers. The three marketing channels in PT. Mandiri Sejahtera is classified as efficient, because each marketing channel has an efficiency of less than 33% and has a Farmer's Share greater than 50%. The efficiency value of marketing channel 1 is 12.5% ??and has 100?rmer's Share efficiency of marketing channel II is 9.25% and has 50?rmer's Share and marketing channel III efficiency is 7.48 and has 50?rmer's Share. Keywords: Channels, Margin, Profit, and Marketing Efficiency.

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