ESTD PERPUSTAKAAN UNTAD
ESTD PERPUSTAKAAN UNTAD
| JudulEFISIENSI PEMASARAN TELUR AYAM DI KOTA PALU (Studi Kasus Pada Peternakan Ayam Petelur CV. Primadona) |
| Nama: HASRIANI |
| Tahun: 2021 |
| Abstrak The purpose of this research is to find out:(1) the chicken egg marketing in the hammer Palu city especially on CV.Primadona. (2) analyz ing the margin of marketing, the profit and efficiency of each egg marketing chicken in hammer Palu city. The method of research used in this study method and the identification of those represented by snowball. This researcher was directly involved in the marketing channel the chicken egg market on the CV. Primadona. And the purposive (.. responders taken directly on CV. Primadona. the results of this study sunggest that. There are three chicken egg marketing channels between which are the one channel from CV. Primadona and consumer, two channel is earliest off CV.Primadona, retailer marchant, and consumen. Three channel located CV. Primadon a, major marchant, retailer, and consumer. The three efficient marketing channels based on the category the efficient of the marketing channel have a value of between 0,33% and the efficiency of the one channel of 4,75%, the two channel of 3.33% and 14,88%. Which is the most efficient off these channels two based on data analysis. Keywords: Marketing channel, margin, loss and efficiency |