ESTD PERPUSTAKAAN UNTAD
ESTD PERPUSTAKAAN UNTAD
| JudulANALISIS PEMASARAN KARET (HEVEA BRASILIENSIS) (Studi Kasus Pada Kelompok Tani Hutan Harapan KIta Di Desa Karya Mukti Kecamatan Dampelas Kabupaten Donggala) |
| Nama: SAHRATUL AINI |
| Tahun: 2021 |
| Abstrak The ability of farmers to supply the produced rubber is still limited because farmers do not know market information about the price of rubber and how much is the increasing or decreasing price of rubber that is happening so that there is a tendency for the rubber produced to be sold at a low price. This is exacerbated by the absence of any industries close to rubber farmers, so that farmers do not know information about the market price of rubber. The factory location is far from farmers, resulting in farmers not being able to make direct transactions with factories, so farmers need marketing agency services to continue marketing their products to factories. This study aims to determine: How is the rubber marketing channel, and what is the size of the marketing margins and profits at the rubber marketing agency at KTH Harapan Kita in Karya Mukti Village, Dampelas District, Donggala Regency. This research was conducted at KTH (Forest Farmers Group) Harapan Kita in Karya Mukti Village, Dampelas District, Donggala Regency for 3 months, from December 2020 to February 2021. The results of this research are: There is 1 rubber marketing channel in Karya Mukti Village. Dampelas Subdistrict, Donggala Regency, namely:Farmers agang traders, collectors Consumers (factories). The margin at the marketing agency is IDR 1,000 / kg. Marketing costs by collectors are Rp. 500 / kg, a profit of Rp. 500 / kg. The amount of share received by farmers is 80% and the value of marketing efficiency is 10%. |