ESTD PERPUSTAKAAN UNTAD
ESTD PERPUSTAKAAN UNTAD
| JudulPENGARUH MEDIA SOSIAL DAN PRODUK TERHADAP MINAT BELI OLAHAN KAKAO PADA UMKM COKLAT PAK TANI SIGI |
| Nama: ANGGITA TRI PUTRI RAMBE |
| Tahun: 2024 |
| Abstrak Anggita Tri Putri Rambe, 2024. The Influence Of Social Media and Products On Purchase Interest Cacao Processed At UMKM Coklat Pak Tani Sigi. Supervised by Christoporus dan Effendy, 2024. This study aims to describe the influence of social media on Purchase Interest, product size on purchase interest and product stock purchase interest cacao processed at UMKM Coklat Pak Tani Sigi. This research uses descriptive quantitative methods using questionnaires as primary data and consumers as research objects. The total sample was 46 respondents. The research results show 1) There is a high positive and significant influence of social media on moderate purchase interest of 50% and very interest of 41.7%. This means that if there is an increase in social media, it will also increase consumer purchase interest. 2) There is a positive and significant effect of high product size on moderate purchase interest of 38.1% and very interested 52.4%. What this means is that the products offered to the public have the aim of fulfilling people's desires and satisfaction. This means that when the product offered is suitable for consumers, it will increase purchase interest. 3) There is a positive and significant influence of available product stock on moderate purchase interest of 40.9% and very interest of 52.3%. This means that when product stock is always available, it will increase consumer purchase interest. Kerywords: Social Media, Product Size, Product Stock, Purchase Interest |