ESTD PERPUSTAKAAN UNTAD
ESTD PERPUSTAKAAN UNTAD
| JudulFaktor-Faktor Yang Memengaruhi Permintaan Konsumen Buah Anggur Pada Lapak Buah California Fresh Fruit Di Kota |
| Nama: DIANPERTIWI |
| Tahun: 2024 |
| Abstrak This research aims to determine the factors that influence consumer demand for grapes at California fresh fruit stalls in Palu City. The research was conducted from January 2024 to March 2024. The number of samples used was 33 respondents who bought and consumed grapes, using the method of determining Accidental Sampling. The analytical tool used is Multiple Linear Regression Analysis using F test (Simultaneous) and T test (Partial). The analysis results show that the calculated F value (40.166) > f-table (2.71) means that together all variables are consumer income1, the price of X grapes2, the price of X apples3, number of family dependents4, has a real influence on the demand for grapes. The results of the t test showed that the price of grapes and the price of apples had a real and significant effect on the demand for grapes, while consumer income1 , and the number of family dependents4, has no significant effect on the demand for grapes at the California Fresh Fruit stall in Palu City. |