ESTD PERPUSTAKAAN UNTAD
ESTD PERPUSTAKAAN UNTAD
| JudulANALISIS PEMASARAN PISANG DI DESA SIBOWI KECAMATAN TANAMBULAVA KABUPATEN SIGI |
| Nama: FEBI SIRENDEN |
| Tahun: 2025 |
| Abstrak Febi Sirenden (E 321 20 009), Banana Marketing Analysis in Sibowi Village, Tanambulava District, Sigi Regency (Guided by Prof. Dr. Ir. Made Antara and Made Krisna Laksmayani Antara SP.,MP. 2025) Sibowi Village is one of the banana producers in Tanambulava District. The problem in Sibowi Village, Tanambulava District, is the large price difference from producers to consumers. The price from producers is IDR 3,500/kg, while consumer purchases are IDR 7,500/kg. This study aims to determine the form of marketing channels, marketing margins, the share of prices received by farmers (producers), and the efficiency of banana marketing in Sibowi Village, Tanambulava District, Sigi Regency. This research was conducted in Sibowi Village, Tanambulava District, Sigi Regency, by taking 29 farmer respondents. The determination of this sample used a simple random sampling method. Meanwhile, to determine the respondents of traders and consumers using the technique (snowball sample) including, 3 collector traders, 2 retail traders and 5 consumers, so that the total number of samples is 39 people. The results of the banana marketing analysis on the first channel are MT = Rp. 4,000 while on the second channel is MT = Rp. 2,500. the price portion received by farmers on the first channel is 46.66%, while on the second channel is 66.67%. Marketing efficiency on the first channel is 5.54%, while on the second channel is 2.77%. From the two efficiency values on the channel, it can be stated that the more efficient marketing channel is the second marketing channel. |