ESTD PERPUSTAKAAN UNTAD
ESTD PERPUSTAKAAN UNTAD
| JudulSTRATEGI PENINGKATAN PRODUKSI TANAMAN SELADA DI HIDROPONIK SIGIFARM |
| Nama: SHAFIRA ARIANI |
| Tahun: 2024 |
| Abstrak This research aims to 1) find out the internal and external factors that influence Sigifarm Hydroponic gardens. 2) find out strategies that can be used to increase hydroponic lettuce production in Sigifarm Hydroponics. This research was carried out in January–March 2023 at Sigifarm Hydroponics. The data analysis used is SWOT analysis. The research results obtained from the results of IFAS and EFAS calculations are the main internal strength factor, namely fresh and pesticide-free lettuce products with a total score of 0.64 and the main weakness is limited capital with a score of 0.44. The main opportunity external factor is the availability of a wide market with a score of 0.70 and the main threat is pest attacks and plant diseases with a score of 0.43. The strategy used to increase lettuce plants at Sigifarm Hydroponics is in quadrant I, namely the S-O strategy to maximize strength to take advantage of opportunities, namely: 1) Using government support to develop the business in order to obtain capital and establish partnerships. 2) Maintaining the quality of vegetables owned to meet lettuce quality standards in response to changes in lifestyle in society in consuming healthy vegetables 3) Utilizing certificates and experience to penetrate modern markets and markets on a wider scale Keywords: Hydroponic Lettuce, SWOT Analysis, Production |