ESTD PERPUSTAKAAN UNTAD
ESTD PERPUSTAKAAN UNTAD
| JudulANALISIS PEMASARAN SELADA HIDROPONIK DI PT. NINA AGRO JAYA KECAMATAN SIGI BIROMARU KABUPATEN SIGI |
| Nama: ABI RIZQULLAH |
| Tahun: 2025 |
| Abstrak Lettuce is one type of fresh vegetable that is consumed directly which is usually used as a salad ingredient and is widely consumed raw as a salad. This study aims to determine the lettuce marketing channel, marketing margin, price share received by farmers, and lettuce marketing efficiency. The determination of respondents was determined intentionally (purposive). The respondents numbered 15 people, namely, farmers of PT. Nina Agro Jaya (4 people), partner farmers (6 people) consumers (4 people), retailers (1 person). The analysis used in this study is marketing channel analysis marketing margin analysis, analysis of price share received by farmers, and marketing efficiency analysis. The results of the analysis show that the marketing channels at PT. Nina Agro Jaya, Sigi Biromaru District, Sigi Regency, there are two marketing channels, namely: 1) farmers Collectors end consumers, 2) farmers collectors retailers end consumers. The total marketing margin obtained for channel I is Rp 1,000 and the total margin obtained for channel II is Rp 3,000, the price portion received by farmers on the first channel is 75% and the price portion obtained by farmers on the second channel is 50%, the first channel marketing efficiency value is 12.5% while on the second channel marketing efficiency value is 16.66%. |