ESTD PERPUSTAKAAN UNTAD
ESTD PERPUSTAKAAN UNTAD
| JudulANALISIS PEMASARAN KOPRA DI DESA PELAWA KECAMATAN PARIGI TENGAH KABUPATEN PARIGI MOUTONG |
| Nama: RIFKY MOKOGINTA |
| Tahun: 2022 |
| Abstrak This Study aims to determine the shape of the channel, the price margin received by farmers (Producers), and copra. Copra marketing efficiency in each marketing chanel in Desa Pelawa Kecivitas Parigi Tengah in Parigi Moutong Regency. This research was carried out Desember to September 2021 in Pelawa Kecivitas Parigi Tengah Village, Parigi Moutong Regency. The sample respondents consisted of copra producers,collectors, and big traders. Copra producer sampling is done using simple random methode (Simple Random Sampling Methode). As many as 32 producers (farmers) out of a total population of 125 respodents who seek copra commodities then take samples traders carried out by exploratory method (Tracing Sampling Methode) so as much 1 traders gather,1 large trader. The data used are primary data and secondary data. The analysis used in this sesearch is marketing analysis i.e. marketing channels,marketing margins, part price received by farmers and marketing efficiency. The results of the marketing margin analiysis of copra channel 1 viz MT = Rp. 2.000/Kg. While the second channel, i.e yaitu MT = Rp. 800/Kg. The share of the price received by copra farmers in channel 1 is equel to 84,00 %, while the second channel is equel 93,00 %. The efficiency of copra marketing in the village of Pelawa on the first channel obtained results of 10,76% and the second channel obtained a result of 10,53%, so of two channels, the most efficient channel, i.e. The second channel with an efficiency value of 10,53%. |