ESTD PERPUSTAKAAN UNTAD
ESTD PERPUSTAKAAN UNTAD
| JudulAnalisis Pemasaran Tomat Di Desa Labuan Toposo Kecamatan Labuan Kabupaten Donggala |
| Nama: DESI SAPUTRI |
| Tahun: 2021 |
| Abstrak The purpose of this study is to: (i) Know the marketing channels and the margins of tomato marketing. (2) Know is the level of efficiency and prices received at the farm level in. This research was conducted in the village of Labuan Toposo, Subdistrict of Labuan, Donggala Regency in March to April 2020. Determination of farmer respondents in this study was carried out by census method in which elements in all populations had the same opportunity to be sampled. Total population is 47 people. Determination of merchant respondents using the snowball method (snowball sampling) of 6 traders. The analysis used is the Marketing Margin analysis and the second analysis is the Marketing Efficiency analysis. The third analysis is Farmers analysis Shere. The results of the study show that there are 2 Tomato Marketing Channels in Labuan Toposo Village, there are 2, channel (I) Farmers Traders Gatherers Wholesalers Retailers Consumer Retailers. Channel (II) Farmers Wholesalers Wholesalers of Consumer Retailers. Marketing Margin in channel (I) of Rp. 6,000, channel (II) Rp. 4,000. Marketing efficiency in channel (I) is 1.33%, channel (II) is 3.18%. While the share of prices received by fishermen or Farmers Shere in channel (I) is 50% while in channel (II) 66%. Keywords: Tomato Farming, Marketing Margin Analysis, Marketing Efficiency, Price. |