ESTD PERPUSTAKAAN UNTAD
ESTD PERPUSTAKAAN UNTAD
| JudulSTRATEGI PENGEMBANGAN USAHA ABON DAGING SAPI PADA UKM RAJA BAWANG DI KOTA PALU |
| Nama: RUDI |
| Tahun: 2021 |
| Abstrak Abon are foods made from meat that has been shredded or separated fiber, then add seasonings and fried. Where this research was carried out on UKM Raja Bawang in the city of Palu. determine the respondents in this study is done intentionally (purposive), with managemen industry UKM Raja Bawang which made respondents. This study uses a descriptive and analysis SWOT. The result of the calculation of the falue rating and weighting factors internal business development strategies abon UKM Raja Bawang obtained by subtraction between multiple strengths (Strengths) and weakness (Weakness) that the X axis in the diagram SWOT is 0,85, while the result of the calculation from factors eksternal obtained from the reduction of power foctor opportunities (Opportunities) and threats (Threaths) is 2,23 to 0,95=1,28 is used as the horizontal axis or fuse Y, Y in the diagram SWOT is 1,28 position the business for its growth strategy abon UKM Raja Bawang is in quadrant I, which in this position a business has a strong position and a chance to develop. SWOT quadrant of the result of the implementation of strategies for UKM Raja Bawang that is SO strategy. SO strategy is a strategy that can be used for business has strengths and opportunities that can benefit opportunities. |