ESTD PERPUSTAKAAN UNTAD
ESTD PERPUSTAKAAN UNTAD
| JudulFAKTOR-FAKTOR YANG MEMENGARUHI PERMINTAAN KONSUMEN TERHADAP CABAI MERAH KERITING DI PASAR TRADISIONAL KOTA PALU (Studi Kasus : Pasar Manonda Dan Pasar Masomba) |
| Nama: REZKY ANSAR |
| Tahun: 2020 |
| Abstrak This study aims to determine the factors that influence the demand for curly red chili in the Palu traditional market (case study: manonda and masomba markets). The study was conducted in May 2019 to July 2019. Determination of respondents was carried out using accidental sampling with a total sample of 30 curly red chili consumers. The analytical tool used in this study is Multiple Linear Regression using the F test (Simultaneous) and the T test (Partial). The results showed that: The F test results showed that the calculated F-value (25,835)> F-table (2.76) meant that together all the variables namely the variable price of curly red chili (X1), the price of large red chili (X2) , income (X3), number of dependents (X4) and age (X5) have a significant influence on demand for curly red chili. T test results, the regression obtained variables that significantly influence the demand for curly red chili are variable prices of curly red chili (X1), price of large red chili (X2), income (X3), number of dependents (X4) and age (X5) where the fifth This variable has a significance value smaller than the error rate of 5%, therefore all variables used are very influential on demand for curly red chili in Palu City. |