ESTD PERPUSTAKAAN UNTAD
ESTD PERPUSTAKAAN UNTAD
| JudulAnalisis Pemasaran Ikan Nelayan Pancing Ulur Di Desa Paranggi Kecamatan Ampibabo Kabupaten Parigi Moutong |
| Nama: MOH. AKBAR |
| Tahun: 2023 |
| Abstrak Parigi Moutong Regency has a long coastline of 472 kilometers and a catchment area of ± 28,208 km2. Parigi Moutong is one of the regencies in Central Sulawesi Province which has the potential to produce fresh fish catches because of the vast ocean waters it has. Parigi Moutong Regency has the fifth largest capture fisheries production after Morowali, Poso, Donggala and Banggai Regencies. The high fishery production must be balanced with efficient marketing given the perishable nature of fishery products. Marketing is the most important thing in running a fishing business because marketing is an economic action that affects the high and low income of fisherman. Good production will be in vain because of low market prices, so that high production does not absolutely provide high profits without goog and efficient marketing. This study aims to determine 1) the form of marketing channels, 2) marketing margins, 3) the share of the price received by fishermen and 4) the efficiency of fish marketing in Parnggi Village Ampibabo District Parigi Moutong Regency. This research was conduced from April to June 2021 in Paranggi Village Ampibabo District Parigi Moutong Regency. There were 29 respondents in the study, namely 24 fishermen, 2 collectors and 3 retailers. Sampling of fishermen was carried out using a simple random method as many as 24 fishermen from a total population of 443 people. Sampling of traders is done by way of the exploration method. The data used are primary data and secoundary data. The analysis used in this research is marketing analysis. The results of the marketing analysis show that the marketing channel for fresh fish caught by fishermen in Paranggi Village is through two marketing channels, namely: a. Fishermen Collectors Retailers Consumers b. Fishermen Retailers Consumers The results of channel I fish marketing margin analysis are MT = IDR. 9.000/Kg while the second channel is MT = IDR. 4.000/Kg. The share of the price received by fresh fish fishermen on channel it is 86,00%. Marketing efficiency on the first channel is 24,7%, while the efficiency value for channel II is 21,9%, so that of the two channels the most efficient channel is the second channel with an efficiency value of 21,9%. Keywords : Marketing, Fishermen |