ESTD PERPUSTAKAAN UNTAD
ESTD PERPUSTAKAAN UNTAD
| JudulANALISIS PEMASARAN KOPRA DI DESA POLEWALI KECAMATAN BAMBALAMOTU KABUATEN MAMUJU UTARA |
| Nama: MASITA |
| Tahun: 2019 |
| Abstrak ABSTRACT This study aims to determine the copra marketing channels, margins, the portion of prices received by farmers, and the efficiency of copra marketing. There are two marketing problems in Polewali Village, namely the price difference and also the marketing channel. The data analysis method used in this study is qualitative and quantitative analysis. Qualitative analysis (descriptive) is used to determine the diversity of markets based on marketing channels that are supported by data information and observations in the field. The results showed that there were two forms of copra marketing channels in Polewali Village, namely: 1) farmers selling copra to collector traders, from copra collectors to the wholesalers, then wholesalers selling to cargil in Tolitoli District, 2) farmers sell directly to large traders then wholesalers sell their copies directly to the cargil in Tolitoli Regency. The copra marketing margin for the first channel is Rp. 3,000 and the copra marketing margin for the second channel is Rp. 2,000. The portion of the price received by farmers in the first channel of copra marketing is 50%, while the portion of the price received in the second channel is 66.6%, so farmers are encouraged to sell their products using the second channel because the portion of prices received by farmers is greater. The value of marketing efficiency of the first channel is 5.08% for the second channel of 3.31%. So that the second channel is more efficient than the first channel because the costs are lower. Keywords: Marketing Of Copra, Margin, Copra Marketing Efficiency |