ESTD PERPUSTAKAAN UNTAD
ESTD PERPUSTAKAAN UNTAD
| JudulKesadaran Dan Kepatuhan Membayar Pajak: Studi Kasus Selebriti Instagram Di Kota Palu |
| Nama: YEYEN MASRIANTI LANGKADJA |
| Tahun: 2026 |
| Abstrak The aim of this study is to describe and analyze the level of awareness and compliance of celebrity Instagrammers in Palu City in carrying out their tax obligations, as well as to identify the factors that influence it. This research uses a qualitative approach with a phenomenological method. Semi-structured in depth interviews were used to collect data, with two Instagram celebrities selected using a purposive sampling technique, namely those with a minimum of 30,000 followers on Instagram. The results of this study indicate that celebrities basically have high awareness but this is not followed by compliance. |