ESTD PERPUSTAKAAN UNTAD
ESTD PERPUSTAKAAN UNTAD
| JudulSTUDI NETNOGRAFI: KESESUAIAN PELAPORAN AKUNTANSI LINGKUNGAN PT. HALMAHERA PERSADA LYGEND PADA RESPONS PENGGUNA YOUTUBE DAN INSTAGRAM |
| Nama: HUMAIRA MULIADY |
| Tahun: 2025 |
| Abstrak This study aims to understand the suitability between PT Halmahera Persada Lygend (HPAL) environmental accounting reporting and the reality in the field based on public responses on the YouTube platform (https://youtube.com/@haritanickel?si=rimm0rUeZOuILjBq) and Instagram (https://www.instagram.com/harita.nickel?igsh=Z2J6MTVjMTBrd2cw). As part of Harita Nickel, HPAL is committed to operational sustainability by prioritizing environmental responsibility, which includes mangrove conservation, coral reef rehabilitation, environmentally friendly smelter construction, and community empowerment on Obi Island. Using a netnography approach, this study analyzes user responses and comments on both platforms related to HPAL's published sustainability reports and the application of environmentally friendly principles. The 2024 Merdeka Awards won by Harita Nickel also strengthens the positive perception of the company in terms of social and environmental responsibility. Based on data during the research period from September 14 to November 11, 2024, HPAL received 5,497 likes and 368 positive comments on YouTube and 1,581 likes and 52 positive comments on Instagram, indicating that HPAL's implementation of environmental accounting has been in line with public perception and emphasizes the importance of synergy between industrial operations and social and environmental sustainability. |