ESTD PERPUSTAKAAN UNTAD
ESTD PERPUSTAKAAN UNTAD
| JudulPENGARUH BIAYA PROMOSI DAN PENGGUNAAN APLIKASI PENJUALAN TERHADAP VOLUME PENJUALAN PADA USAHA RESTORAN DI KOTA PALU |
| Nama: ANDI ARDIANSYAH |
| Tahun: 2025 |
| Abstrak This study aims to test and analyze the effect of promotion costs and the use of sales applications on sales volume in restaurant businesses in Palu City. This type of research is survey research. The research method used in this study is quantitative research. Data analysis techniques use descriptive analysis and multiple linear regression. The results of the study indicate that simultaneously promotion costs and the use of sales applications obtain an F count of 26,050> F table of 2.78 with a significance value of 0.000 <0> t table, which is 1.67356 and the level of significance is smaller than the 5% level of disbelief, which is 0.000 <0> t table, which is 1.67356, and the level of significance is smaller than the 5% level of disbelief, which is 0.000 <0.05. Thus, the use of sales applications has a significant effect on sales volume. |