ESTD PERPUSTAKAAN UNTAD
ESTD PERPUSTAKAAN UNTAD
| JudulPengaruh Kualitas Pelayanan Dan Citra Merek Terhadap Kepuasan Pelanggan Catering Lesehan 86 Di Ampana Kota |
| Nama: MOHAMAD FARDIANTO AGAMAN |
| Tahun: 2025 |
| Abstrak The study aims to determine whether service quality and brand image have an effect on customer satisfaction at lesehan catering 86 in Ampana City. The method in the study uses a quantitative method with data collection techniques using questionnaires and direct observation to the research location. The number of samples in this study was 60 respondents who had used leseha catering services 86. The data analysis technique used multiple linear regression analysis with the help of IBM SPSS Version 27 Software. The results of the study show that (1) Service Quality has an effect on customer satisfaction, (2) Brand Image has an effect on customer satisfaction, (3) Service Quality has no effect and Brand Image has an effect on customer satisfaction at lesehan catering 86 in Ampana City |