ESTD PERPUSTAKAAN UNTAD
ESTD PERPUSTAKAAN UNTAD
| JudulANALISIS SALURAN PEMASARAN KEMIRI DI KECAMATAN PALOLO KABUPATEN SIGI |
| Nama: H E R I A D I |
| Tahun: 2019 |
| Abstrak Heriadi, C 202 17 087. Analysis of Candlenut marketing channel in Palolo sub-district Sigi (guided by Harifuddin Thahir and Maskuri Sutomo) The research aims to provide marketing channels, marketing margins, marketing efficiency. This study was conducted in Palolo Sub-district of Sigi district in Sigimpu village and Petimbe village. The location was chosen deliberately (purposive), because this area has the highest crop and production area in the sub-district Palolo. The total number of farmers samples taken from 58 farmers, the number of merchants to be sampled there were 4 people in the village gatherers, one sub-district collector merchant and one district collector merchant. The analytical models used are marketing channels, marketing margin analysis, and marketing efficiency. The results of the research were obtained by three marketing channels in Palolo Sub district of Sigi district. The smallest total margin of marketing is obtained on the third channel amounting to Rp. 647, total margin on the Channel One Rp. 2257 and the total channel mar4gin of two Rp. 1737. The efficiency of candlenut marketing is obtained on three smaller marketing channels (2.08%), the efficient marketing channel is the third channel. Keywords: marketing channels, margins, efficiency. |