ESTD PERPUSTAKAAN UNTAD
ESTD PERPUSTAKAAN UNTAD
| JudulPengaruh Kualitas Produk, Persepsi Harga, Desain Interior Terhadap Kepuasan Konsumen Di Wizzmie |
| Nama: DENNISA SEPTIANI MILANISTI |
| Tahun: 2025 |
| Abstrak Abstract Purpose : This study aims to investigate the impact of product quality, perceived price, and interior design on customer satisfaction. In addition, this study also aims to contribute to improving customer satisfaction in the restaurant sector. Research methodology: This study applied quantitative methods with non-probability purposive sampling. The sample used consisted of 80 respondents. Data was obtained through a questionnaire using a Likert scale. Data analysis was conducted using SPSS version 30. Results: The results indicate that product quality, price perception, and interior design simultaneously have an influence on customer satisfaction. Product quality has a positive and significant effect on customer satisfaction, as well as price perceptions and interior design which also show a positive and significant effect on customer satisfaction. Limitations: This study has several limitations, including the object of research which only includes Wizzmie consumers in Palu, so the results cannot be generally applied to all Wizzmie branches in other areas. In addition, this study only focuses on three variables, namely product quality, price perception, and interior design, without considering other factors that may also affect customer satisfaction. Contribution: The findings of this study can be utilized by the management of Wizzmie Palu and other culinary businesses as a basis for improving service quality and marketing strategies. Keywords: Product Quality, Price Perception, Interior Design, and Consumer Satisfaction |