ESTD PERPUSTAKAAN UNTAD
ESTD PERPUSTAKAAN UNTAD
| JudulPENGARUH DIGITAL MARKETING DAN DAYA TARIK TERHADAP KEPUTUSAN BERKUNJUNG (WISATA PARALAYANG MATANTIMALI) |
| Nama: SUMIANSI |
| Tahun: 2025 |
| Abstrak Purpose:The purpose of this research is to determine the impactof digital marketing and attractiveness on visiting decisions (Paragliding tourism in Matantimali Sigi district). Research methodology: This study evaluates the hypothesis and gathers quantitative questionnaire data from respondents for inclusion in the quantitative method. It relies on primary data obtainedfromquestionnairesadministeredtoguestsatMatantimali paragliding in Sigi Regency. The sample size consisted of 90 respondents.Thisstudyusedmultiplelinearregressionanalysisfor data analysis. Results: The research findings show that digital marketing and attractiveness significant impact on encouraging tourists' decisions to visit Paragliding Matantimali, Sigi Regency. Conclusion: Digital marketing and tourist attractions have a significant influence on tourists' decisions to visit Matantimali paragliding, Sigi Regency. Optimizing these two factors can increase tourist visits. Limitations: This research focuses exclusively on Matantimali paragliding tourism in Sigi Regency; it is suggested that further researchexpandthenumberofsamplesandaddothervariablessuch as facilities, accessibility, and price for more comprehensive analysis Contribution: The findings of this research are expected to be a strategic basis for Matantimali Paraglidingmanagers in optimizing digital marketing, increasing attractiveness, and designing more effective promotions. Therefore, it is intended to provide a more competitive tourism experience. Keywords: Digital Marketing, attractiveness, visiting decisions |