ESTD PERPUSTAKAAN UNTAD
ESTD PERPUSTAKAAN UNTAD
| JudulPENGARUH KESADARAN MEREK, PERSEPSI KUALITAS DAN HARGA TERHADAP MINAT BELI ULANG PRODUK MEREK VIVA KOSMETIK PADA MAHASISWA FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS TADULAKO |
| Nama: IDA AYU PUTU EKA WAHYUNI |
| Tahun: 2022 |
| Abstrak This study aims to determine and analyze the effect of brand awareness, perceived quality and price on the intention to repurchase Viva Cosmetics brand products in students of the Faculty of Economics and Business, Tadulako University. This type of research is causal descriptive. The population of this study were all students of the Faculty of Economics and Business, Tadulako University. The sampling technique in this study used a proportional stratified random, with a total sample of 98 respondents. Data collection techniques used are observation, questionnaires and documentation. The scale used in this study is a Likert scale and the analytical tool used will be multiple linear regression analysis. The results of this study indicate that brand awareness, perceived quality and price simultaneously have a significant effect on the repurchase intention of Viva Cosmetics brand products in students of the Faculty of Economics and Business, Tadulako University. Partial results also show that brand awareness, perceived quality and price have a positive and significant impact on the repurchase intention of Viva Cosmetics brand products |