ESTD PERPUSTAKAAN UNTAD
ESTD PERPUSTAKAAN UNTAD
| JudulPengembangan Pemasaran Produk Keripik Pisang Sebagai Upaya Peningkatan UMKM Desa Balaroa Pewunu, Kecamatan Dolo Barat, Kabupaten Sigi |
| Nama: ZULFIRLY KURNIAWAN |
| Tahun: 2023 |
| Abstrak Abstract Balaroa Pewunu Village has the potential and MSME products sourced from the agricultural and plantation sectors. This community service aims to analyze and identify the problems faced and develop strategies in the development of marketing of horn banana chip products as an effort to increase MSMEs in Balaroa Pewunu, West Dolo District, Sigi Regency. The method is carried out using an observational descriptive method, this descriptive method is carried out aimed at systematically, factually and accurately decrypting the facts that describe the phenomenon in detail in order to get a deeper analysis of the problem and present appropriate solution solutions. then analyze the development with the STP method (segmentation, targeting, and positioning) in order to get a valid and scientific development strategy with a marketing and promotion system using the concept of reseller and direct selling or directly. In addition, this service activity is also carried out with training and assistance to banana horn chip business actors. Based on the entire application of the strategy in marketing development on horn banana chips has produced a fairly positive impact, in the last few months starting from mentoring in September to December 2022, it was recorded that banana chip products have been spread across 100 small merchant outlets located in the marawola kecamtan area, west dolo district, south dolo district and around the nearest district in Sigi regency. |