ESTD PERPUSTAKAAN UNTAD
ESTD PERPUSTAKAAN UNTAD
| JudulPengaruh Flash Sale Terhadap Impulse Buying Pada Pengguna Aplikasi Shopee Di Kota Palu |
| Nama: LALU KOSIM PUTRADI |
| Tahun: 2021 |
| Abstrak This study aims to determine and analyze the effect of flash sales which includes discounts, free shipping / free returns, cashback, different days for different categories of products simultaneously, and partially on impulse buying among Shopee application users in Palu City. This type of research is comparative causal. The population of this research is the people of Palu City who use the Shopee application as a medium for online shopping. The sampling technique used in this study was purposive sampling with a total of 50 respondents. The data collection technique used was a questionnaire, which was then processed using SPSS version 25. The scale used in this study was a Likert scale with data analysis using multiple linear regression. The results showed that flash sales which include discounts, free shipping / free returns, cashback, and different days for different categories of products both simultaneously and partially have a significant effect on impulse buying among Shopee application users in Palu City. |