ESTD PERPUSTAKAAN UNTAD
ESTD PERPUSTAKAAN UNTAD
| JudulStrategi Pemasaran Dalam Upaya Meningkatkan Jumlah Pengunjung Pada Daya Tarik Wisata Pantai Tanjung Lawaka Di Kabupaten Tojo Una-una |
| Nama: ROVINA Y. ANDI ACO |
| Tahun: 2021 |
| Abstrak This study aims to determine the marketing that has been carried out by the manager of the tourist attraction of Tanjung Lawaka Beach, Tojo Una-Una Regency and to determine the right marketing strategy for the tourist attraction of Tanjung Lawaka Beach, Tojo Una-una Regency. This type of research is descriptive qualitative. To make it easier to collect the data needed in this study, several methods were used, namely observation, interview, and questionnaire. The research informants included three kinds, namely key informants, main informants, additional informants, these informants were determined by purposive technique. The analysis method used in this study is a SWOT analysis. The results showed that the tourist attraction of Tanjung Lawaka beach in Tojo Una-una Regency is in quadrant I. An aggressive strategy is an important step that must be taken to increase growth and achieve maximum progress. The strategy that must be done is to create innovation by taking into account the lack of facilities and infrastructure. The strategy is expected to increase the number of visitors to the tourist attraction. The marketing strategy carried out is more towards promotion through social media such as Facebook, Instagram, Twitter, Vlog, the web and village innovation week activities. Keywords: Marketing Strategy, Number of visitors, Tourist attraction |