ESTD PERPUSTAKAAN UNTAD
ESTD PERPUSTAKAAN UNTAD
| JudulPENGARUH KUALITAS PRODUK TERHADAP PEMBELIAN KEMBALI MOTOR HONDA BEAT SPORTY PADA DEALER HONDA CV. ANUGERAH PERDANA 4 YOS SUDARSO |
| Nama: NI NYOMAN DUWI YUHANI |
| Tahun: 2020 |
| Abstrak This research aims at finding out the product quality toward the repurchase of Honda Beat Sporty motor at Dealer Honda CV. Anugerah Perdana 4 Yos Sudarso. This was a causal descriptive. The research population was all the customers buying Honda Beat Sporty motor at Dealer Honda CV. Anugerah Perdana 4 Yos Sudarso. The samples were taken through purposive sampling with the number of the respondents was 60. This research used multiple linear regression analysis. The results of this research can be known from product quality variables, consisting of: motor performance (X1), durability (X2), compliance with specifications (X3), the features (X4), and impression of quality (X5) give significant influence toward the repurchase of Honda Beat Sporty motor at Dealer Honda CV. Anugerah Perdana 4 Yos Sudarso with the value of significance 0.000 lower than <0.05. Based on the partial test (t test) it is found that product quality variable (X) consisting of performance (X1) gives significant influence with value of significance 0.007, durability (X2) gives significant influence with value of significance 0.009, compliance with specifications (X3) gives significant influence with value of significance 0.047, the features (X4) gives significant influence with value of significance 0.022 and impression of quality (X5) gives significant influence with value of significance 0.009. It can be concluded that the total influence of product quality toward the repurchase of Honda Beat Sporty (adjusted R2) is 53.5 percent. |