ESTD PERPUSTAKAAN UNTAD
ESTD PERPUSTAKAAN UNTAD
| JudulPENGARUH DISKON, KETERLIBATAN FASHION, DAN GAYA HIDUP BERBELANJA TERHADAP PEMBELIAN IMPULSIF PADA PNS PEREMPUAN DI LINGKUNGAN PEMERINTAH KOTA PALU |
| Nama: VISTAMUSTIKA |
| Tahun: 2020 |
| Abstrak ABSTRACT Vistamustika, “The Influence of Discount, Fashion Involvement, and Shopping Lifestyle towards Impulsive Purchases in Female Civil Servants in The Environment of Palu Government”. Supervised by Ponirin. This study aims to determine the effect of discount, fashion involvement, and shopping lifestyle on impulsive purchases of female civil servants in the Palu City government environment. The research method used in this study is an associative method with a total sample of 40 respondents. The analysis technique used is multiple linear regression analysis and the form of sampling using purposive sampling technique. The results of this study indicate that simultaneous discount, fashion involvement, and shopping lifestyles have a significant effect on impulsive purchases of female civil servants in Palu City government. Furthermore, partial discount does not significantly influence the impulse buying of female civil servants in the Palu City government environment, while the involvement of fashion and lifestyle shopping has a significant effect on the impulsive purchases of female civil servants in the Palu City government environment. It is important for retail stores to continue to provide discount so consumers are more interested in making a purchase. Keywords: Discount, Fashion Involvement, Shopping Lifestyle, Impulsive Purchases. |