ESTD PERPUSTAKAAN UNTAD
ESTD PERPUSTAKAAN UNTAD
| JudulPENGARUH LABEL HALAL DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN DI KFC HASANUDDIN KOTA PALU |
| Nama: NAZIRAH |
| Tahun: 2020 |
| Abstrak The purpose of this study is to determine the effect of halal labels and prices on purchasing decision at KFC Hasanuddin Palu City. The samples used in this study were as many as 90 respondents, with the sampling technique used was purposive sampling technique. The data analysis model used in this study is Multiple Linear Regression. The results of the study showed that simultaneously halal and price variables were proven to have a significant effect on purchasing decisions at KFC Hasanuddin. Palu City. Furthermore, the partial test results found that the halal label and price had a significant effect on purchasing decisions at KFC Hasanuddin, Palu City. Keywords: Halal Label, Price, and Purchase Decision |