ESTD PERPUSTAKAAN UNTAD
ESTD PERPUSTAKAAN UNTAD
| JudulAnalisis Bauran Pemasaran Jasa Pada PT. Finansia Multi Finance Di Kota Palu. |
| Nama: MOH. REZA KARYADI |
| Tahun: 2020 |
| Abstrak ABSTRAK Moh. Reza Karyadi, stambuk C 201 13 181. Judul penelitian “Analisis Bauran Pemasaran Jasa Pada PT. Finansia Multi Finance Di Kota Palu. Pembimbinng Suardi. Penelitian bertujuan untuk mengetahui penilaian konsumen terhadap dimensi bauran pemasaran jasa (produk jasa, tarif jasa, lokasi/tempat, promosi, orang, tampilan fisik dan proses)nyang dilakukan oleh pihak PT. Finansia Multi Finance. Rumusan masalah dan hipotesis dalam penelitian ini di pecahkan dan diuji dengan menggunakan alat analisis statistik deskriptif Rentang Kreteraia. Hasil penelitian ini menunjukkan bahwa dari ketujuh dimensi bauran pemasaran jasa (produk jasa, tarif jasa, lokasi/tempat, promosi, orang, tampilan fisik dan proses) ditemukan bahwa dimensi orang (people) merupakan demensi yang paling tinggi menurut penilaian konsumen (konsumen) PT. Fainansia Multi Finance. Sementara dimensi yang paling rendah menurut penilaian konsumen PT.Finansia Multi Finance memberikan penilaian yang baik terhadap pelaksanaan dimensi bauran pemasaran jasa (produk jasa, tarif jasa, lokasi/tempat, promosi, orang tampilan fisik dan proses) pada perusahaan tersebut. Kata Kunci : Produk Jasa, Tarif Jasa, Lokasi/Tempat, Promosi, Orang, Tampilan Fisik, Proses Moh. Reza Karyadi, stambuk C 201 13 181. Title of research "Analysis of Marketing Service Mix at PT. Finansia Multi Finance in Palu City. Advisory Dr. Suardi, SE.,M.Si. This study aims to determine the consumer's assessment of the dimensions of the service marketing mix (service products, service rates, location / place, promotion, people, physical appearance and process) carried out by PT. Finansia Multi Finance. The formulation of the problems and hypotheses in this study were solved and tested using descriptive statistical analysis tools of the Creteraia Range. The results of this study indicate that of the seven dimensions of the service marketing mix (service products, service rates, location / place, promotion, people, physical appearance and processes) it is found that the dimension of people (people) is the highest dimension according to consumer (consumer) ratings of PT. Fainansia Multi Finance. Meanwhile, the lowest dimension according to consumer assessment PT. Finansia Multi Finance provides a good assessment of the implementation of the service marketing mix dimensions (service products, service rates, location / place, promotion, physical appearance and process) in the company. |